Saturday, February 11, 2012
I live in the UK. I have always bought Golden Virginia that comes in green packets, but the other day saw one in yellow packet so got that instead. The one in the yellow packet looks no different, except the colour of the packet. There is no description on the packet to explain any difference.|||There is supposed to be a difference. Read the following news release:
UK LAUNCH OF GOLDEN VIRGINIA YELLOW
Following an 18-month process of research and development, on 2nd March 2009, Imperial Tobacco launched its new Golden Virginia Yellow (GV Yellow) packs on to the roll-your-own market.
GV Yellow will be available in 12.5g, 25g and 50g packs, RRPs at 拢2.73, 拢5.35 and 拢10.59 respectively. Price marked packs are also available at 拢2.65 for a 12.5g pack and 拢5.25 for a 25g pack. Already available in Greece, Italy, Cyprus, Spain and the Canary Isalnds, Slovenia and Switzerland, volumes of GV Yellow grew 18% in 2008.
Iain Watkins, UK Trade Communications Manager at Imperial Tobacco described how Golden Virginia Yellow differs from the long-established Golden Virginia Green range: "Golden Virginia Green is made with hand-stripped tobaccos giving it a distinctive quality. New Golden Virginia Yellow is made from a different porcess, using the finest Virginia tobacco which gives it a smoother taste similiar to that of the smoother factory-made cigarette brands."
Roll your own tobacco is the only segment currently stimulating the UK tobacco category, and the 12 months ending October 2008 saw volume sales increase by nearly 12%.
Source: World Tobacco, March 2009
http://www.ash.org.uk/ash_yg4rhvyb.htm#7鈥?/a>|||No difference except the packet.
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